Independent AI creative director · Los Angeles

AI-Directed
Films & Campaigns
for Brands

Cinematic storytelling, fashion films, and original brand worlds — shaped by human vision, brought to life with AI.

Explore Work Start a Project

A designer’s eye.
An imagination without limits.

Diana Apresyan in an orange satin shirt against a deep blue background — Diana (Voski) Apresyan Creative direction / AI

Creative directionAI films & campaignsFashion & editorialDigital characters

01 / Vision, made for a brand

Selected Client Campaigns

Commissioned work.
From the first concept to the final film.

VELA / Commissioned brand campaign

Light, shaped
by the sea.

A cinematic brand world where LED-inspired light and flowing mesh waves connect the ocean to sculptural form.

Project: VELA — AI Brand Campaign
Creative scope: Concept development, cinematic art direction, AI visual production, and final video creation.

211K+Organic Views
Without paid promotion

Discuss a brand campaign

Client project / Opening announcement

A new beginning.

A film for LV Learning Center’s grand opening, bringing an imagined event atmosphere together with the invitation to its new Burbank location.

02 / Stories that travel

Selected Results

Different projects. Different purposes.
Audience reach, in context.

Independent AI Entertainment / Viral Storytelling

18M+ Facebook Views

31K+ Follows
314K+ Engagements

Mad Hatter — Halloween Reel

An independent AI-directed Halloween reel that reached over 18 million Facebook views, generated more than 31,000 follows, and recorded over 314,000 engagements.

Meta Insights · November 2, 2026

Independent concept

218K Views

Independent Fashion Concept

Creative content

100K+ Views

AI Animation

Commissioned campaign

211K+ Organic Views

VELA Client Campaign

Individual project results; independently published content is distinct from commissioned work. Past reach does not guarantee future results.

03 / Imagined worlds. Original perspectives

Independent Creative Concepts

Self-initiated fashion, beauty and cinematic studies.
Brand references are independent concepts, not official collaborations.

Films are shown in their original aspect ratios. Other formats and platform-specific versions are available on request.

04 / Ways to collaborate

From an idea
to a visual world.

AI Creative Direction & Brand Campaigns

From the creative brief to a cohesive campaign: concept development, visual storytelling, art direction and AI-led production.

Fashion & Beauty Films

Cinematic fashion editorials, beauty visuals and short-form branded films with a distinct point of view.

AI Visual Production & Digital Characters

Original imagery and digital characters, shaped through visual development, careful production and refinement.

05 / The creative process

Intention at every step.

01
Creative Brief
& Concept
02
Art Direction
& Visual Development
03
AI Production
& Refinement
04
Final Delivery

Diana (Voski) Apresyan / The person behind the work

06 / Behind the vision

A designer’s eye.
A new medium.

I’m Diana (Voski) Apresyan. Diana Directs is my independent creative practice, combining UX/UI design, visual storytelling and AI-powered production.

My background in UX/UI design shapes how I see: composition, visual hierarchy and user perception all inform the way I build a story. Every frame starts with an intentional design decision.

AI is a production tool. The defining value is human creative direction — the concept, the atmosphere, the storytelling and the refinement that brings them together.

Diana.

07 / UX/UI design

Designed for people.

Before imagined worlds, there were digital experiences.
Selected UX/UI projects — the foundation of my creative practice.

Leadership portal01

Clarity

A digital experience for a premium leadership platform.

View case on Behance

Web & mobile app02

CapyCars

A car rental experience across web and mobile.

View case on Behance

Website redesign03

KoKids

A fresh digital experience for a children’s brand.

View case on Behance

09 / Your next idea starts here

Let’s Create
Something Extraordinary.

Have a campaign, concept, or visual story in mind?
Let’s bring it to life.

Discuss Your Project voski.ap@gmail.com

AI-Directed
Films & Campaigns
for Brands

Selected Client Campaigns